Brand identity
The face of your business: logo, colours and type. What makes people recognise you without reading the name.
- Logo
- Colour
- Typography
- Applications
- Arrangement
- Fixed project
- Indicative timeframe
- 3 – 5 weeks
- Billing
- In two or three payments
- Ideal for
- Businesses starting out or starting over
What's included
In the price
The logo and its versions
Horizontal, compact and reversed, so it works anywhere.
Colour palette
Short and considered, with exact values for screen and print.
Typefaces
Chosen to work together and licensed clearly for your use.
Rounds of changes included
As many as we agree on the chosen route, to refine it until it convinces you.
Source files
In every format you'll need, now and in five years' time.
What isn't
Quoted separately
Naming
Finding the name of the business is a separate job with its own process.
Trademark registration
I can point you in the right direction, but the legal filing is for a trademark agent.
A full manual
The identity covers the essentials; the detailed manual is another service.
What you get
01
Logo package
Every version, in formats for screen and for print.
02
Style sheet
Exact colours, typefaces and the minimum rules of use.
03
Editable files
The originals, in case you ever work with another designer.
How we do it
- 01Week 1
Getting to know the business
What you do, who you're talking to and how you want to be seen. Almost everything is decided here.
- 02Week 2
Two directions
I show you two distinct, properly worked routes with applied examples. You pick one.
- 03Weeks 3 – 4
Development
I refine the chosen route and take it to all its versions and uses.
- 04Week 5
Handover
I prepare every file and explain how to use them.
Price and payments
The price is fixed before we start, with the scope in writing, and split into several payments along the way. If halfway through you want to add something unplanned, I quote it separately — it never turns up on the invoice as a surprise.
First payment
At the start
On accepting the quote
It books the dates in my calendar and gets the work going.
Second payment
Halfway
With the main part signed off
Once you've seen and approved the bulk of the work.
Final payment
On delivery
When it's finished
With everything done and checked by you.
Common questions
Two distinct, properly worked routes, not ten variations of the same thing. I'd rather spend the time making both options genuinely good.
It rarely happens, because we talk a lot before anything is drawn. If it did, we'd keep working until we found the right route.
No. What we sign is what you pay. If during the project you ask for something outside the scope, I tell you the cost first and you decide whether it goes in.
The dates get recalculated, at no extra cost. All I ask is that you tell me: I reserve the time in advance, so I can reorganise.
Time to give your business a face?
Tell me what you do and where you are. I'll tell you what you need and what it would cost.