Ideas and notes.
I write about what my clients actually ask me: what it costs, how long it takes and what you really need.
All posts
What you need for a website: a domain, hosting and little else
The three things you actually need, what's paid every year and what you can safely ignore.
How long a website takes (and why they run late)
Real timescales by project type, and why most delays have nothing to do with the person writing the code.
Why your website isn't showing up on Google
The usual reasons a brand-new site doesn't appear, and which ones you can fix yourself.
Do you need an online shop, or is a catalogue enough?
Selling online doesn't always mean building a shop. Sometimes it's the worst decision available.
What hosting is, and why you pay for it every year
The invoice that causes the most confusion, explained plainly: what you're paying for and what happens if you stop.
What happens when nobody maintains your website
It doesn't break all at once. It gets old, slow and unsafe until one day it stops being seen.
Your photos matter more than you think
You can have the best design in the world: if the photos are bad, the site looks cheap.
When you actually need a logo
Hardly ever first. And when the time comes, what you need isn't just a drawing.
Tasks you can stop doing by hand
You don't need a grand system. Almost every small business has three or four tasks that can run themselves.