«How many visits does it get?» is the question everyone asks and the least useful one. A thousand visitors who never write are worth less than twenty who do.
What's worth watching
- 01How many people do the thing you wanted: write, call, book or buy.
- 02How they arrive: searching on Google, from social media, or because they already knew you.
- 03Which pages actually get read and which nobody opens.
With those three you know whether the problem is that nobody arrives, or that people arrive and aren't convinced by what they see. Those are very different problems and they're fixed in opposite ways.
The figure that needs no tools
Ask every new client how they found you. It's the cheapest measurement there is and it usually dismantles assumptions: plenty of people discover that half their work arrives by word of mouth and the website mainly confirms they exist. That's useful information too, and it changes what needs improving.
Give it time before judging it
A freshly published site doesn't perform in a fortnight. Look at the numbers after a month and compare them with the month after. And if something isn't working, change one thing at a time: touch five at once and you won't know which one it was.